To be competitive in the online market, we all know you need to have a regular website as well as a mobile website or at least a regular website that is mobile-friendly. Well, these days, that’s not enough any longer. You also need to have an app!
The App Era
Why do I need an app when I already have a mobile friendly website?
If you are wondering why you should also have an app, here are some of the more important reasons why you should have an app that features your website in addition to the site itself:
- We now live in the “era of the apps” or the “app era” as I call it. There are millions of people that use apps everyday but rarely go to their browser to look something up, so by having an app, you expand your viewing audience greatly to a fresh market segment that you would otherwise have no exposure to.
- Promotion of your website online and in an app store – By making an app out of your already existing mobile website, you can offer it for free in the Google Play Store, Apple/ITunes’ App Store and various download locations online.
- Convenient – since you already have the website made, it’s easy to wrap it a native mobile app wrapper with a little know how or you can hire someone to do it for a lot less then the cost of creating a complete app from scratch.